Design agency Koto required a complete set of brand assets for the launch of Mercari, an online marketplace in Japan and the US.
A master logo suite was created in AI, EPS, JPEG and PNG formats in both CMYK and RGB.
Category illustration icons using the Mercari colour palette as compound paths with consistent shadows. Each icon was required to sit on colours within the colour palette in same formats as the logosuite, a very large asset generation project.
Complimentary text library in all colours and formats.
A commissioned illustration library was artworked in compound paths using the colour palette and reformed gradations used where applicable.